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Loading ...Tottenham Hotspur Chairman Daniel Levy has stated that the club are ready to abandon the name of their old White Hart Lane stadium in favour of corporate sponsorship. The move looks set to echo the success of rival club Arsenal’s Emirates Stadium.
The existing White Hart Lane Stadium will make way for the devlopment
Stadium naming rights are increasingly being sold to corporate sponsors in Europe, a practice that has been well established in the United States for many years.
Club Chairman Daniel Levy said:
“It’s a necessary and critical component of financing a modern football stadium,”
“We are well aware of the history and great affection our fans have for White Hart Lane but our plans involve us moving to a completely new Stadium and if you want progress, things do have to change.”
The club website also quotes executive Director Paul Barber:
“Our initial research shows that a major new Stadium development for a world famous football club in London with a brand as prestigious as Tottenham Hotspur has the opportunity to generate significant and important funds to support the financing of our proposed development.
“All Spurs fans have been waiting for exciting news on the Stadium. It’s now very important that we explore all avenues of financing to ensure that we have a viable project. With the Premiership’s global reach, our stadium naming rights partner could come from anywhere in the world. This will further help to grow our Club’s reputation and to expand our fanbase internationally.”
Source & Full Article: TottenhamHotspur.com
See also:
White Hart Lane on sportingsights.com
Tottenham Hotspur FC
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