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Loading ...Major League Soccer side Real Salt Lake confirmed that their new stadium will be named Rio Tinto Stadium, having sold naming rights to the world’s largest coal-mining company this week. Rio Tinto is expected to pay between $1.5 million and $2 million annually for 15 years.
However, the Salt Lake Tribune considers whether the deal is good value for money for the MLS club, compared with similar MLS deals.
… It also compares favorably to other naming-rights deals in Major League Soccer.
The three newest stadiums in the league, all opened within the last 28 months, have signed naming-rights agreements worth between $750,000 and about $2 million a year, according to news reports. The Colorado Rapids signed a 20-year deal for Dick’s Sporting Goods Park in suburban Denver, while Toronto FC and the Chicago Fire have 10-year deals for BMO Field and Toyota Park, respectively.
Naming-rights are one of the major sources of revenue for new stadiums, and RSL owner Dave Checketts has said he expects it to help his franchise make nearly $3.5 million in annual profit within two years, after losing between $3 million and $4 million a year until now.
Source & Full Article: The Salt Lake Tribune
See also:
Real Salt Lake official website
Rio Tinto Stadium on sportingsights.com
Rice-Eccles Stadium on sportingsights.com
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